Learn How to Increase Productivity & Retail $ales


Caroline is a third-generation aesthetician with extensive business and marketing experience? With 38 plus years of industry “hands-on” as a collage principal; owner/manage of numerous successful beauty salons; day spa owner; lecturer at numerous national and international conventions; and a past National President of the Association of Professional Aestheticians of Australia.

Caroline is a highly respected public speaker, well known for her practical, down to earth style and her phenomenal knowledge of the industry. Her career has been dedicated to promoting the professional approach to “exceptional client care” and the full 24/7 servicing of total client needs. She has been described as the “retail guru of the beauty industry”. It is her firm belief that every client should be using salon only recommended home-care.

She is an inspiring presenter with an exceptional ability to impart her vast knowledge in a professional and concise manner. She is a dedicated believer of on-going staff education and supporting salon owners to develop “in-salon training programs that deliver outstanding results”. Caroline will inspire and motivate all aestheticians and therapists to exceed both performance and retail targets.

Caroline has been the "retail guru" because of her unique proven methods of training beauty professionals how to "lead potential customers down the path towards purchase". She has borrowed the hottest retail trends from the major department stores and moulded them to suit the salon spa environment. She will help you create your own profitable skin care retail centre.

Caroline is a regular contributor to both national & international trade magazines and journals with well over 200 published articles to date. She is a wonderful communicator and her incredible engery and passion to see others succeed is infectious.

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Pam Furey
Tranquil Art of Beauty – Ashburton VIC

Attending Caroline's seminar was the bullet of enthusiasm that I needed to focus and forge ahead with my business. I have been to seminars in the past, only to come away feeling overwhelmed by the tasks to be done, not knowing where to begin, no support and eventually no result. I would highly recommend Caroline’s informative seminar to anyone.

Alert! Salon & Spa Owners

MAKE MONEY IN ANY ECONOMY

Salon Spa Business Building Seminar


Melbourne – 5th March
The Vibe Hotel Carlton - 441 Royal Parade Parkville VIC 3052
Sydney – 19th March
Vibe Hotel - 111 Goulburn St Sydney NSW 2000
Brisbane – 16th April
Riverglenn Function Centre, 70 Kate St, Indooroopilly

Salon Spa Business Building Seminar

"This seminar is for owners & managers exclusively – only those wanting to massively grow profits should attend"

This seminar presented by Caroline Nelson recognized as Australia’s leading Aesthetic Industry business coach & mentor will help salon & spa owners to develop the correct strategies to reach productivity and retail sales Goals. You will learn the strategies to absolutely guarantee a predictable flow of new clients through your door, get existing clients coming more often, spending more and referring more.

You will learn how to recognize your management style and how you can develop it to strengthen leadership skills and motivate your team to much higher sales. Learn how hundreds of salon and spa owners just like you have used Caroline’s techniques to grow their businesses into profit.

You will learn:

  • Learn the 7 Steps to Double Triple Your Profits
  • Learn the 5 Essentials to Build Your Business Instantly
  • Skyrocket Average Client Spend
  • How to plug profit leaks in your business and save thousands of dollars
  • How to develop Customer Loyalty & "Customers for Life" its money in the bank
  • How to Blitz your competitors & Thrive and Survive in any economy
  • How to motivate employees to reach and exceed Targets
  • How to "activate" the dormant Super Salesperson in every therapist
  • How to teach your therapists to Up-Sell Services & Retail like professionals
  • How to develop The Marketing Formula that will drive business to your door

Who Needs To Attend This Workshop…
Salon and spa owners/ managers:

  • Wanting to improve their business, management & leadership skills
  • Wanting to find new ways to increase productivity and profits
  • And those wanting to reduce management stress

Caroline will be supported at each seminar by Tess Walls Trainer & Director of ISPA Group and Germaine de Capuccini skincare who will share her unique 5 Step Client Card Profit-Building concept.

By simply clicking the "Register Now!" you will be taking the first step into turning your Salon or Spa into a Thriving Financial Success!

Ticket Price:
$129.00 p/person includes lunch, morning & afternoon tea, work book & Management CD. Full day program 9.30am – 4.30pm coffee and registration from 9.00am.


Melbourne – 5th March
The Vibe Hotel Carlton - 441 Royal Parade Parkville VIC 3052
Sydney – 19th March
Vibe Hotel - 111 Goulburn St Sydney NSW 2000
Brisbane – 16th April
Riverglenn Function Centre, 70 Kate St, Indooroopilly

Caroline will only be accepting a limited number of delegates at each workshop

Register Now!

The Salon Spa Business Building Seminar has been developed to address the challenges every salon or spa owner will face regardless of the economic climate. Not just theory but tried and true principals Caroline has successfully used in her 40 years in the beauty industry.

This seminar is ideal for the salon and spa owner who wants to take their business to a higher level. You'll find solutions for your toughest management challenges and profitable guidelines on how to excel in today's competitive market. Caroline & Tess will share with you many of their "trade secrets" on how to develop your team and increase their productivity and retail sales.

If you want to increase cash flow and clients you need to attend this workshop it will put you in the driver's seat and gives you the power to direct your business into the high profit realm. Get your Business and Marketing Mojo working for you with new ideas, tools and processes to immediately start generating a higher income.

Register Now!

For further details please call Caroline on 07 5528 9440 or 0410 600 440


Read what past attendees have said about Caroline’s workshops & seminars



Abby Wilkins
Bella Medispa – Mudgee NSW

I found Caroline’s seminar fantastic it contained information that directly related to the issues I needed support with. As a medispa owner it is very valuable to have the opportunity to listen to a motivated and inspired presenter who has so much industry experience and is happy to share her knowledge.



Raquel Roncallo
Raquel's Skin Care Centre – Reservoir VIC

I attended Caroline’s seminar "Profit Rich Your Salon Spa" in September and was so impressed I decide to join her business coaching program. I felt it was important to invest in a business coach to guide me to bigger and better things in my business. Caroline, you have guided me and motivated me with all your expertise knowledge and cannot wait to put everything in place. It is a pleasure to work with you! My suggestion to every salon or spa owner is to stop guessing and take action now!



Michelle Grove
Indulgences – The Junction NSW

Thank you Caroline the seminar was very informative and it was great to hear ideas from another perspective. I am very passionate about this wonderful industry and always keen to learn from someone who has "real hands-on experience".

I am looking forward to another great year ahead of profit building my business and appreciate you sharing your knowledge.



Nicole Larsen
Beautyneccessities – Eltham North VIC

I had the pleasure of attending Caroline Nelson’s seminar "Exceptional Client Care" at a recent beauty expo. I found it very informative and entertaining at the same time. The information was very clear and easy to understand. Lots of useful tips could definitely be applied to my business. I just wish the seminar could have been longer, Caroline you have so much to share. Will I attend future seminars - you bet!!